Design of the Week

Wearable Technology: The Smart Textile.

Downloadable textiles - the clothing of the future. The internationally-known innovative and interactive fashion brand CuteCircuit has been pushing the digital boundaries of fashion since 2004. The Creative Director Francesca Rosella believes that advances in "smart" fabrics will change our material world as we see it and revolutionise the fashion industry. 

The technology embraces thousands of LED's that are woven into the fabric to create colour, pattern and intensity changes. The nanotechnology intwined creates this mythical illusion of the clothing being alive and almost somewhat conscious of its surroundings. 

All of a sudden, these surfaces that you’re wearing, these textiles, become alive... They allow you to express yourself, suiting your mood and the situation you’re in with your friends.
— Rosella. Dezeen

CuteCircuit has already made quite an impression on a host of celebrities. At the MET Costume Institute Gala in 2010 Katie Perry glowed with a beautifully flowing silk chiffon dress of ever-changing rainbow colours.   

The most exciting part of the evening, sartorially speaking, was Katy Perry’s light-up dress
— The New York Magazine
   CuteCircuit  has designed the World’s first Haute Couture Twitter Dress worn by Nicole Scherzinger at the launch event at Battersea Power Station in London. 

CuteCircuit has designed the World’s first Haute Couture Twitter Dress worn by Nicole Scherzinger at the launch event at Battersea Power Station in London. 

Fundamentally though Rosella consider this shift in digital 'smart' technology pivotal to the overall approach to this particular design sector and challenges a significant reduction to the industry's impact on the environment. 

We’re thinking about the future and we want to create innovation, but at the same time we want to make sure that we’re not wasting resources.
— Rosella. Dezeen
Lauren GraceComment