Design of the Week
Wearable Technology: The Smart Textile.
Downloadable textiles - the clothing of the future. The internationally-known innovative and interactive fashion brand CuteCircuit has been pushing the digital boundaries of fashion since 2004. The Creative Director Francesca Rosella believes that advances in "smart" fabrics will change our material world as we see it and revolutionise the fashion industry.
The technology embraces thousands of LED's that are woven into the fabric to create colour, pattern and intensity changes. The nanotechnology intwined creates this mythical illusion of the clothing being alive and almost somewhat conscious of its surroundings.
CuteCircuit has already made quite an impression on a host of celebrities. At the MET Costume Institute Gala in 2010 Katie Perry glowed with a beautifully flowing silk chiffon dress of ever-changing rainbow colours.
Fundamentally though Rosella consider this shift in digital 'smart' technology pivotal to the overall approach to this particular design sector and challenges a significant reduction to the industry's impact on the environment.